At the School of Communication and Reputation (SCoRe), we are deeply committed to advancing the field of Public Relations and Corporate Communications through rigorous research and the development of insightful whitepapers. Our dedication to producing cutting-edge research is driven by a collaboration with industry-leading corporate and PR professionals, aiming to address pressing societal and brand-related issues. These efforts reflect our belief that understanding the evolving landscape of consumer behavior, brand dynamics, and broader societal trends is crucial for effective communication and strategic decision-making in today's rapidly changing environment.

The test has been developed to assess candidates on parameters of successful PR talent of the near future. Insights from CEOs of PR firms, corporate communications leads and hiring managers across the communications practice serve as input for the development of the test.

NCAT maps this across four parameters, which are assessed through an objective type multiple choice questionnaire.

• Language Ability: The assessment in this section ranges from the fundamentals of English language such as grammar, punctuation, to some advanced aspects focussing on reading comprehension and writing.
• General Awareness: This section assesses the candidates on their knowledge of current affairs, particularly around business and industry, with a focus on understanding of media and brands.
• Logical Reasoning: The section on Logical reasoning covers common sense and lateral thinking, and the ability to figure out solutions to complex problems.
• Data Interpretation: This section gauges the candidates’ ability to quickly understand, analyse and interpret data, and draw useful insights from it.