Life@SCoRe

A Week that was true to its name: H.E.L.L. Week (High Engagement Learning Leg) As the name implies, my first week at SCoRe was intense and unlike anything I’ve experienced before. We weren't merely students during our first week; we were supposed to function as a real PR agency, working with actual clients under real-time deadlines. Each team was given a distinct client brief, and we were expected to plan, strategize, and carry out our tasks as experts would from the very beginning.

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What distinguishes “I am a great worker” from “Trust me, he is a great worker” ? Today, we have been fortunate enough to attend a masterclass with Mr. Vineet Handa, the man behind Kaizzen PR.

This class made us realize how the difference between PR and advertising is way beyond earned and paid media. Internet and Open AI may have made this distinction easier for us to grasp, but Mr. Handa, guided us to see how advertising is “I am a great worker”, whereas PR is “Trust me, he is a great worker”; a clear, straightforward distinction.

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This week, we had an incredible opportunity to spend a day at Akasa Air, and it was nothing short of insightful. We got to interact with some brilliant minds who gave us a 360° view of how communications work in the aviation industry.

And yes, we also got a behind-the-scenes tour of their office, which made us appreciate the massive effort that goes into making flights run smoothly every single day!

A big thank you to Akasa Air for hosting us and for making this incredible learning experience possible.

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Today, when we say we are PR professionals, only 4 out of 10 in a room truly understand the meaning of Public Relations. But a decade ago, even those 4 found it difficult to grasp the term. Undoubtedly, the field has grown and is shining in the market space, but who are the people behind this growth?

It's people like us, who were once learners and today drive the PR world forward. Because of them, brands now listen to us, value our insights, and want us beside them to shape their businesses.

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Praxis 12 was more than an industry event — it was a reminder of why I chose Public Relations in the first place.

The long nights of volunteering, the backstage rush of Fulcrum Awards, and the endless energy of my peers turned fatigue into fuel. Packing 500 tote bags in two hours, with Bollywood songs keeping us going, didn’t feel like work — it felt like building memories.

The real privilege, however, was sitting across the table from pioneers in PR.

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It is a wonder how two days of PRAXIS flew by, leaving behind a gallery and a heart full of memories. From late-night work sessions to conversations that were even more nourishing than the food, I got to experience the power of communication firsthand this weekend.

I'm thankful for a lot of reasons, but here are a few:-

I am grateful to Kaizzen for giving us the chance to attend and volunteer at a place where the energy of the speakers, delegates and organisers turned every moment into a learning opportunity.

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