Welcome to the Pre Programme Internship
Gain a Competitive Edge with Exclusive Paid Internship Opportunities
Exclusive for students joining before: June 15, 2025
Duration: 2 months
Application Process: Enroll into our PG Diploma Programme in Public Relations and Corporate Communications by applying to NCAT >>
Once you are enrolled into the Programme you are eligible for the Pre Programme Internship
- Paid internship experience
- Exposure to a renowned PR Corporate Firm
- In-depth understanding of PR firm operations
- Competitive advantage for future career pursuits
- Networking opportunities within the industry

The School of Communications and Reputation (SCoRe) stands out in the field of public relations and corporate communications education due to its unwavering commitment to practical learning and professional empowerment. A testament to this commitment is the Pre-Programme Internship initiative offered to candidates who apply for the fresh batch of their post-graduation diploma programme. Recognizing the importance of industry exposure and hands-on experience in shaping proficient communication professionals, SCoRe ensures that its students begin their journey with a robust foundation even before they set foot in the classroom.
The Pre-Programme Internship is designed to bridge the gap between theoretical knowledge and real-world application. SCoRe understands that the dynamics of public relations and corporate communications cannot be fully grasped through textbooks alone. Therefore, by offering paid internships to incoming students, the institute provides a unique opportunity for them to immerse themselves in the industry and gain practical insights that are crucial for their future careers. This initiative reflects SCoRe's dedication to producing industry-ready professionals who are not just academically sound but also adept at navigating the complexities of the communication landscape.
During the internship, candidates are placed with reputable organisations where they can observe and participate in day-to-day operations. This exposure allows them to understand the intricacies of client relations, media management, and strategic communication planning. By engaging in real projects and collaborating with experienced professionals, students can hone their skills in a practical setting, which significantly enhances their learning experience. This hands-on approach ensures that when they commence the formal 10-month programme, they already have a substantial understanding of the industry's expectations and challenges.
Moreover, the paid aspect of the internship underscores SCoRe's commitment to valuing the time and efforts of its students. By compensating them for their work, the institute not only alleviates some of the financial burdens associated with education but also instil a sense of professional responsibility and work ethic from the outset. This remuneration also serves as a motivational factor, encouraging students to fully engage with their roles and maximise their learning potential.
SCoRe's Pre-Programme Internship is also a testament to the institute's strong industry connections. The partnerships forged with various organisations enable students to gain access to diverse learning environments and professional networks. These connections often lead to mentorship opportunities, where seasoned professionals guide students, offering invaluable advice and support. This mentorship can be instrumental in shaping the career trajectories of young communication professionals, providing them with the guidance needed to navigate their early careers successfully.
In addition to the practical skills and industry knowledge gained during the internship, students also benefit from the confidence and self-assurance that come with real-world experience. Entering the academic programme with this background allows them to contribute more effectively to classroom discussions and group projects. Their firsthand experiences enrich the learning environment, fostering a more dynamic and interactive educational experience for all students.
SCoRe's approach to education goes beyond traditional learning paradigms. By incorporating the Pre-Programme Internship into their curriculum, the institute ensures that its students are not merely passive recipients of knowledge but active participants in their learning journey. This proactive stance prepares them for the multifaceted nature of communication roles, where adaptability, creativity, and practical expertise are paramount.
The impact of the Pre-Programme Internship extends beyond the duration of the internship itself. The skills, experiences, and professional relationships developed during this period serve as a strong foundation for the rest of the students' educational and professional lives. As they progress through the 10-month programme, they can draw upon their internship experiences to deepen their understanding of the theoretical concepts discussed in class. This integration of theory and practice is a hallmark of SCoRe's educational philosophy, ensuring that its graduates are well-equipped to meet the demands of the industry.
In summary, the Pre-Programme Internship offered by the School of Communications and Reputation exemplifies the institute's dedication to practical learning and professional development. By providing incoming students with paid internships, SCoRe empowers them to gain valuable industry exposure and hands-on experience even before they begin their formal education. This initiative not only enhances their learning journey but also prepares them to excel in the dynamic field of public relations and corporate communications. Through this innovative approach, SCoRe continues to set a high standard for communication education, fostering a new generation of skilled and confident professionals ready to make their mark in the industry.
The Pre-Programme Internship at the School of Communications and Reputation (SCoRe) is an invaluable opportunity for aspiring public relations professionals to gain a comprehensive understanding of the industry. This unique initiative allows candidates to delve into the world of public relations, offering them a glimpse of what their future careers might entail. By working closely with their future bosses, participating in new campaigns, and engaging with various brands, students can acquire firsthand knowledge that will serve as a solid foundation for their professional journey.
One of the most significant advantages of the Pre-Programme Internship is the opportunity for candidates to work directly with their future bosses. This early interaction with senior professionals provides insights into the leadership styles, expectations, and work culture of the organisations they will eventually join. Understanding these dynamics is crucial for students as it helps them to acclimate quickly to their future roles. Moreover, working under the guidance of experienced mentors allows them to observe best practices, receive constructive feedback, and develop a professional work ethic that will be essential throughout their careers.
Participating in new campaigns and working with various brands during the internship offers students a practical understanding of the strategic aspects of public relations. They get to be part of the creative process, from brainstorming ideas to executing campaigns. This involvement helps them understand how to craft compelling narratives, create engaging content, and effectively communicate with different audiences. They also learn about the importance of research and analytics in shaping PR strategies, gaining insights into how data-driven decisions can enhance the impact of their campaigns.
Another critical aspect of the Pre-Programme Internship is the opportunity to attend client briefings, events, and product launches. These experiences are invaluable as they expose students to the client-facing side of public relations. Attending briefings helps them understand how to manage client expectations, communicate effectively, and build strong relationships. They also learn about the intricacies of event planning and execution, from coordinating logistics to managing media relations. Being part of product launches allows them to see the culmination of PR efforts and understand the impact of a successful launch on a brand’s reputation and visibility.
In addition to gaining practical skills, the internship helps students build a professional network that will be beneficial throughout their careers. Interacting with colleagues, clients, and industry professionals during their internship allows them to establish connections that can lead to future job opportunities, collaborations, and mentorship. Networking is a vital component of a successful career in public relations, and the Pre-Programme Internship provides a head start in building these valuable relationships.
The real-world experience gained during the internship also helps students develop essential soft skills such as communication, teamwork, and problem-solving. Working in a professional environment requires them to communicate clearly and effectively, both verbally and in writing. They learn how to collaborate with colleagues, manage time efficiently, and handle the pressures of meeting deadlines. These skills are not only critical for a career in public relations but are also highly transferable to other fields.
Moreover, the exposure to various aspects of public relations during the internship helps students identify their areas of interest and strengths. Whether it’s media relations, digital PR, crisis communication, or event management, the diverse experiences gained during the internship allow them to explore different facets of the industry. This exploration is crucial for making informed decisions about their career paths and areas of specialisation.
The hands-on experience and industry exposure provided by the Pre-Programme Internship also give students a competitive edge when they enter the job market. Employers value candidates who have practical experience and a deep understanding of the industry. The internship demonstrates that SCoRe graduates are not only theoretically sound but also ready to hit the ground running. This practical orientation makes them attractive hires for organisations looking for skilled and knowledgeable communication professionals.
Furthermore, the internship experience enriches the students’ learning journey once they begin their formal education at SCoRe. Having been part of real-world projects, they can relate theoretical concepts to practical scenarios, enhancing their understanding and retention of knowledge. Their firsthand experiences allow them to contribute meaningfully to classroom discussions, case studies, and group projects, creating a more dynamic and interactive learning environment.
In summary, the Pre-Programme Internship offered by the School of Communications and Reputation is a transformative experience that equips aspiring public relations professionals with the knowledge, skills, and confidence needed to excel in the industry. By working with future bosses, participating in campaigns, attending client briefings, and engaging in events and launches, students gain a comprehensive understanding of the public relations landscape. This early exposure to the industry not only enhances their practical skills but also helps them build a professional network, develop essential soft skills, and make informed career decisions. Ultimately, the internship sets the stage for a successful and fulfilling career in public relations, making SCoRe graduates stand out in the competitive job market.