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Recent Blogs

A View into e-View - Internal Communications by Essar

For large business conglomerates, with interests in various sectors spread across time zones, internal communications can be challenging. More than just the number of employees ef...


SCoRe has launched after months of planning


Are you prepared for a Crisis? I wasn’t...

We as Public Relations professionals often talk at length on Crisis Communications. We discuss the subject of ‘crisis preparedness’ at forums, workshops, trainings,...

Scholarships for students who are serious about building a career in Public Relations

SCoRe was created last year with the intention of creating a talented workforce for the Public Relations profession of India. To fulfil the goal we have taken upon ourselves the task of training ...

Tim Cook’s not so personal date with SRK

The CEO of one of the most powerful technology companies, Apple Inc. visited India last month. While his trip was focussed around Tim sharing plans on his India focus, discussion on if Apple can ...

Flipkart Matlab Bilkul Pakka??

When the placement season begins at IIM Ahmedabad, students are reminded of some more “sacrosanct” set of rules. Guidelines and protocols of how to participate in t...

Between a Rock and a Hard Place


One common characteristic of the consultancy businesses - whether the service is Public Relations, creative, digital etc, is managing expectations of stakeholders. More often...

Why Second Tier of India will Supply the Next Generation of PR talent

When looking to hire fresh talent, PR firms rely on several criteria and the most common filter applied is that of spoken and written language skills. Except for firms working exc...


Key Aspects to Budget in PR

As Public Relations professionals we have noticed that people find it very difficult to make budgets both in B2B and B2C space. While the specific elements vary dep...

The PRice is Right? Low Billing Rates of Indian PR & How to Elevate Them

The three biggest PR firms in India – Adfactors,

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