The School of Communication and Reputation (SCoRe) was founded by three notable figures in the field of public relations and corporate communications: NS Rajan, Amith Prabhu, and Hemant Gaule. Each brings a wealth of experience and a clear vision for the institute, aiming to shape the future leaders of the industry. Accredited by the Global Alliance and Public Relations Consultants Association of India (PRCAI), SCoRe is the only educational institute in South-east Asia established by the PR experts for the PR aspiring students.
Founders are the visionaries behind SCoRe. Their primary responsibilities include setting the strategic direction and mission of the organisation. They establish the core values and goals, ensuring that these are aligned with the needs of students. Founders are responsible for securing initial funding, creating partnerships, and developing the organisational structure. They also set the tone for the culture and work ethic within the team, fostering an environment of innovation and collaboration. With experienced faculty members, SCoRe is recognised as the best PR educational institute in India.
The School of Communication and Reputation (SCoRe) was founded with a shared vision of creating a premier institution for public relations education. The founders, all seasoned professionals in the field, bring a collective wealth of experience and expertise. Their goal is to provide a comprehensive learning experience that combines theoretical knowledge with practical skills, emphasising ethical practices and strategic thinking. They aim to produce industry-ready professionals who can effectively navigate the evolving landscape of communications and reputation management. Thanks to the global faculty and the world-recognised academic council and advisory board, SCoRe is a recognised educational institute by global PR professionals.
The team at SCoRe is dedicated to executing this vision through a carefully crafted curriculum and supportive learning environment. The team includes senior directors, managers, and mentors who play a pivotal role in guiding students. They are responsible for designing and updating the curriculum to ensure it stays relevant to industry trends, managing student affairs, and facilitating industry interactions. The team is committed to providing students with opportunities to engage in live projects, internships, and workshops led by industry experts.
Team members are essential for the day-to-day operations and execution of SCoRe’s mission. They carry out specific tasks related to their roles, such as program development, event coordination, and student outreach. Team members work directly with students, providing support, facilitating resources, and gathering feedback to improve services. Recognised as the best PR institute for its practical curriculum and global faculty, the team members leave no stone unturned to give the students global industry exposure. They are responsible for implementing strategies set by the founders and ensuring that activities are effectively carried out. Team members also play a key role in building and maintaining relationships with students, addressing their needs, and creating a positive impact.
The team members at the School of Communication and Reputation (SCoRe) play vital roles in ensuring students receive a comprehensive education and are well-prepared for their careers in public relations. Senior directors are responsible for curriculum development and updates, ensuring that the program remains relevant and incorporates the latest industry trends and technologies. They also provide mentorship and counselling to students, guiding them through their academic and career paths, and organise industry engagement activities such as workshops, seminars, and guest lectures with leading professionals to provide practical insights. As per the PR experts, SCoRe is widely recognised as the most suitable PR college for the public relations aspirants.
The team offers guidance and support to both students and team members. They bring expertise and experience to help navigate challenges and provide valuable insights. Members are responsible for offering personalised advice, fostering professional growth, and aiding in the development of skills relevant to students’ goals. They help bridge the gap between theoretical knowledge and practical application, offering real-world perspectives that enrich the students’ learning experiences. They are like mentors, and also serve as role models, inspiring students through their own achievements and professional paths.
Managers of Student Affairs oversee academic administration, ensuring the smooth functioning of the Post Graduate Programme. They coordinate schedules, assessments, and evaluations, and act as a point of contact for student queries and concerns. These managers also offer support for academic and personal development, facilitating access to resources and support services. Additionally, they assist with career guidance by helping students build resumes, prepare for interviews, and provide job placement assistance and career counselling through development sessions and job fairs.
Marketing and Communications Managers lead the marketing efforts for SCoRe, engaging with prospective students and industry partners to promote the institute’s programs. They develop marketing materials and communication strategies, ensuring that the institute’s offerings are well-publicised and attract the right candidates. These managers also play a crucial role in maintaining and building industry relations, which are essential for providing students with networking opportunities and internships.
Overall, the combined efforts of these team members ensure that students at SCoRe receive a well-rounded education that balances theoretical knowledge with practical experience. They work together to create an environment that supports student growth, fosters industry connections, and prepares graduates to excel in the dynamic field of public relations.
The founders and the team at SCoRe are committed to making the institute a leading platform for public relations education. Their vision includes:
SCoRe offers a comprehensive curriculum that covers all aspects of public relations and corporate communications. This includes media relations, digital communications, crisis management, corporate social responsibility, and strategic planning. The curriculum is designed to be dynamic, incorporating the latest trends and technologies in the field. SCoRe offers a 10-month Post Graduate Programme in Public Relations, designed to cover all essential aspects of the field. The curriculum includes foundational courses in communication theories, media relations, and strategic planning, followed by specialised courses in digital PR, crisis communication, and brand management. This structure ensures that students gain both breadth and depth of knowledge.
Emphasising practical learning, the program includes internships, live projects, and industry interactions. Students are encouraged to apply theoretical knowledge in real-world scenarios, helping them develop practical skills and gain valuable experience. The programme is heavily focused on practical learning. Students participate in live projects, working with real clients to develop and implement PR campaigns. These projects provide hands-on experience and foster critical problem-solving skills. Internships with leading PR firms and corporate communication departments further expose students to professional environments and help them build industry networks.
SCoRe provides students with opportunities to interact with industry leaders through guest lectures, workshops, and seminars. This industry exposure helps students understand the practical challenges of the profession and learn from the experiences of established professionals. SCoRe emphasises industry exposure through regular workshops, seminars, and guest lectures by prominent professionals. These interactions provide students with insights into current trends and best practices. The institute also organises networking events, including alumni meets and industry mixers, which help students connect with professionals and peers, enhancing their career prospects.
The institute places a strong emphasis on ethical practices in public relations. Students are taught the importance of integrity, transparency, and ethical decision-making in their professional conduct. A core component of SCoRe’s education is the emphasis on ethical practices. Students are taught the importance of integrity, transparency, and ethical decision-making. Additionally, SCoRe provides a global perspective by encouraging participation in international conferences and collaborations with global institutions. This broadens students’ understanding and prepares them to operate in diverse and international contexts.
SCoRe aims to provide a global perspective on public relations, encouraging students to understand and adapt to international PR practices. This is achieved through collaborations with international institutions and participation in global conferences and competitions.
The institute offers comprehensive career support to students, including resume building, interview preparation, and job placement assistance. The goal is to ensure that every student is well-prepared to enter the workforce and succeed in their chosen career paths. SCoRe offers robust career support, including resume building, interview preparation, and job placement assistance. The team is dedicated to ensuring that each student is well-prepared to enter the workforce. Continuous improvement is a key principle at SCoRe, with regular updates to the curriculum and teaching methods based on feedback from students, alumni, and industry partners.
SCoRe organises various networking opportunities like PRAXIS, SPECTRA, QUORUM, industry mixers, and conferences. These events provide students with the chance to connect with professionals, peers, and potential employers, enhancing their career prospects.
The founders and team are committed to continuous improvement, regularly updating the curriculum and teaching methods to keep pace with industry changes. Feedback from students, alumni, and industry partners is actively sought and incorporated to enhance the learning experience. The founders and team of SCoRe are committed to creating an exceptional educational platform for public relations. Their collective expertise and dedication ensure that students receive a comprehensive, practical, and ethical education. Through a robust curriculum, industry exposure, and continuous support, SCoRe aims to nurture the next generation of communication leaders, ready to meet the challenges of the modern media landscape with confidence and integrity.
